Aaron Marco Arias
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Should you hire a GTM engineer?
Marketing and sales roles are being rebranded as technical positions, and the “GTM engineer” is the most visible case. This article explains what the role actually does, why demand for it grew more than 5,000% in a year, and when it makes sense to add one to your team.
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Productized services: Past or future?
Y Combinator and Sequoia say a services firm that sells finished work at a fixed price could have software-like margins. We examine what a productized service is and isn’t, which pricing model wins with AI, and why the evidence supports a more modest version of the thesis.
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WhatsApp published one page for people and another for bots: AI optimization or cloaking?
Redact found 102 blocks of hidden AI instructions across 80 WhatsApp help pages. The case points to the next stage of GEO: slipping secret notes to the machine.
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Between crypto & AI: How can brands survive ecosystem-wide narrative shifts?
From decentralized ownership to machine-generated abundance, the technology industry’s vision of the future has changed dramatically in the past 4 years. How do you build a company that survives the next change of heart?
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