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Distribution is the moat – but what the hell is distribution?
Now that AI has made software cheap, the slogan of the moment says “distribution is the moat.” But distribution is just a fancy word for marketing, and we’ve forbidden ourselves from respecting that word. Using the case of Cluely, a product that doesn’t work paired with a brand that does, this piece asks whether whoever…
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Postdigitalist is a content studio + bilingual, practitioner-led publication about technology, startups, and the people building them.
We bring together operators, consultants, researchers, and founders from across the English- and Spanish-speaking tech worlds to understand what’s changing, how new narratives shape markets, and how companies can act on them.
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