Research
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Between crypto & AI: How can brands survive ecosystem-wide narrative shifts?
From decentralized ownership to machine-generated abundance, the technology industry’s vision of the future has changed dramatically in the past 4 years. How do you build a company that survives the next change of heart?
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X Marketing Experiment: Does a Premium plan or follower count guarantee reach?
In our Q4 2025 test, a 28-follower account received more views than a 20,000-follower verified account. Follower count, account age and verification did not predict distribution in this sample.
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