Guides
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How many blog posts should you publish, and how often? What the 2026 data shows
How many articles a blog needs to get traffic, how often you should publish in 2026, and why updating what you already have pays off more than publishing more, with data from HubSpot, Orbit Media and Ahrefs.
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Should you hire a GTM engineer?
Marketing and sales roles are being rebranded as technical positions, and the “GTM engineer” is the most visible case. This article explains what the role actually does, why demand for it grew more than 5,000% in a year, and when it makes sense to add one to your team.
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How to choose a content marketing agency (when content is the cheap part)
Producing text has never cost less. What you’re paying an agency for is judgment, voice and distribution. What to look for, what to ask, and what should set off alarm bells.
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Productized services: Past or future?
Y Combinator and Sequoia say a services firm that sells finished work at a fixed price could have software-like margins. We examine what a productized service is and isn’t, which pricing model wins with AI, and why the evidence supports a more modest version of the thesis.
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Everything you should know about ChatGPT Ads
ChatGPT Ads is now live in 16 Latin American markets. A guide for brands and agencies: formats, buying, minimum budget, targeting, measurement, and privacy.
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WTH is going on with agentic search?
AI agents are already searching, comparing, and buying on people’s behalf. What agentic search is, what changed in 2026, and how to get an agent to choose you.
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Should you do a Product Hunt launch in 2026?
Use it to concentrate a launch you already know how to distribute. Do not use it as a substitute for distribution. Decision summary Launch on Product Hunt when you have a live, self-serve product, a clear first-use moment, and a channel to continue the conversation after launch day. It is a poor fit for products…
