Agencies
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Is GTM engineering just hot air?
Clay named a job title and then went out to train the people who’d fill it. Is GTM engineering a new discipline or RevOps with better marketing? We looked at what actually changed in the work, and how much is just spin.
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Vibe-coding and the dream of the agentic CMS
An agent can prepare a page or fix a post. Whether to migrate depends on who reviews those changes, how they reach production, and how much it costs to maintain the site afterward.
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How to choose a content marketing agency (when content is the cheap part)
Producing text has never cost less. What you’re paying an agency for is judgment, voice and distribution. What to look for, what to ask, and what should set off alarm bells.
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Productized services: Past or future?
Y Combinator and Sequoia say a services firm that sells finished work at a fixed price could have software-like margins. We examine what a productized service is and isn’t, which pricing model wins with AI, and why the evidence supports a more modest version of the thesis.
