Agencies
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How to choose a content marketing agency (when content is the cheap part)
Producing text has never cost less. What you’re paying an agency for is judgment, voice and distribution. What to look for, what to ask, and what should set off alarm bells.
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Productized services: Past or future?
Y Combinator and Sequoia say a services firm that sells finished work at a fixed price could have software-like margins. We examine what a productized service is and isn’t, which pricing model wins with AI, and why the evidence supports a more modest version of the thesis.
