Capabilities
01.
Brand
- Branding*
- Brand positioning
- Storytelling
- Pitch deck development (strategy, writing & design)
*In collaboration with vetted partners.
02.
Content
- Editorial strategy
- SaaS (product-led) content strategy
- Search engine optimization
- Video SEO
- Video production*
- Content operations
- Account-based content strategy
- Analytics & attribution models
*In collaboration with vetted partners.
03.
Context
- Trend forecasting
- Benchmarking
- Product strategy
- Go-to-market strategy
- UX research
Collaboration models
Retainer
duration
Quarterly/yearly
Best for
Addressing an ongoing need, managing a program
example
Owning SEO as a user acquisition channel, developing and deploying your SEO strategy, collaborating with your team to improve content production practices and responding to changing content needs across your organization.
availability
4 spots per year
Project
duration
Variable
Best for
Addressing a specific challenge with a set deadline
example
Developing and deploying an updated brand narrative to support a radical product pivot.
availability
4 spots per year
Training
duration
1 week
Best for
Updating/expanding your team’s capabilities to address a specific company goal
example
Running a series of workshops to help your product and marketing teams establish a collaborative content playbook.
availability
6 spots per quarter
Principles
sELECTED CLIENTS
Aligned Layer
bEYOND ART GROUP
bitso
Cledara
$ubi (Democracy Earth)
Exactly Protocol
Firmaway
Sthorm
Skyhigh
Envica