Keeping travelers informed and safe during COVID-19
How we delivered high-ranking health content to over 250k monthly users
In 2020, amid the Covid-19 pandemic, we began to collaborate with a brand new health services directory: Test for Travel.
Test for Travel aimed to serve as a hub where travelers could get tested for Covid-19 and find the regulatory and medical information they needed. In the words of Julien DeBats, its founder, TFT aimed to “...help everyday travelers find medical resources near them in the time-frame they need it. Wherever they are in the world, we are here to help make it easier for them to find what they need”.
In this case study, we’ll dive into how we helped TFT to become one of the most robust and popular COVID-19 resources.
Goals
- To bring a steady and high volume of organic traffic to TFT
- To position TFT as the go-to resource for health-conscious travelers
Our Role
- SEO strategy
- Editorial strategy
- Content production
- Research & fact-checking
- Copywriting
Results
- An average of 250k organic visits per month, at the height of our collaboration
- Organic traffic went up to 1140% within a year
- Backlinks went up 65% during that same period
- Over 6k backlinks generated
- Organic ranking for over 32k keywords
The Client’s Perspective
“I got what I needed, when I needed it, without worrying about anything. Easy, fast & very communicative. Everything was clearly outlined and me & the team knew exactly what was going on. Simply love working with you guys.” - Julien De Bats, founder
“The Postdigitalist Team is unique because they truly care about our brand(s) and creating content to serve us and our customers, well into the future.” - Colette Hull, Marketing Manager