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Webflow vs. Framer: What's the Best No-Code Platform for SEO?

Team

Last edited on Sep 04, 2024

The right Content Management System (CMS) can make or break your content production, publishing, and distribution workflow. In the last couple of years, no-code platforms like Webflow and Framer gathered a loyal user base, especially among startup marketing teams - but do they meet the SEO team’s expectations?

In this post, we’ll explore which platform’s CMS is best for SEO.

But first, an introduction:

What’s Webflow?

Here’s everything you need to know about Webflow in under 200 words:

Webflow provides an intuitive drag-and-drop interface, enabling non-developers to effortlessly create professional, customizable websites without the need for coding.
It produces clean HTML, CSS, and JavaScript, enhancing both site performance and SEO rankings.
With integrated and scalable hosting, Webflow ensures swift load times and high uptime, eliminating reliance on third-party services.
Its CMS capabilities support dynamic content creation, making it perfect for blogs, portfolios, and e-commerce sites.
Startups can swiftly prototype and launch websites, conserving both time and development costs.
Webflow also offers comprehensive e-commerce features for building and managing online stores.
Strong community support and extensive educational resources empower users to overcome challenges and learn best practices.
Ultimately, Webflow’s flexibility and scalability make it an excellent choice as startups expand.

Webflow pricing

Webflow's pricing includes four main plans:

Basic ($14/month) for simple websites
CMS ($23/month) for content-driven sites
Business ($39/month) for high-traffic sites
Enterprise for custom needs

E-commerce plans start at $29/month (Standard). More generous plans are priced at:

$74/month (Plus)
$212/month (Advanced)

There are also Workspace plans for teams, starting at $19/month per seat (Core) and $49/month per seat (Growth), with an Enterprise option available for large organizations. Webflow offers both annual and monthly billing options.

What’s Framer?

Considering Framer? Here’s what you need to know:

Framer provides a design-centric approach, blending robust visual design tools with coding capabilities, making it perfect for crafting highly interactive and responsive websites.
Its user-friendly interface allows designers to prototype using real data, animations, and interactions, all within one platform. Framer seamlessly integrates with Figma and Sketch, facilitating easy design import and collaboration.
The platform's advanced animations and micro-interactions enhance dynamic and engaging user experiences.
Framer also offers clean code export, ensuring high-performance, SEO-friendly websites.
With built-in hosting and instant publishing, launching your site is quick and effortless.
It's an excellent choice for startups seeking a visually compelling and interactive web presence.
The vibrant Framer community and comprehensive documentation provide ample support and inspiration for users.
Furthermore, Framer's flexibility accommodates scaling as your startup grows, making it a strong option for teams prioritizing design and user experience.

Framer pricing

Framer's pricing includes three main plans:

Free: For individuals with limited projects, up to 3 sites, and Framer branding.
Starter ($10/month): For personal use with up to 5 sites, custom domains, and basic analytics.
Pro ($20/month): For professionals needing unlimited sites, advanced analytics, and custom code.

For teams, Framer offers the Team plan ($25/month per editor seat) with collaboration features, unlimited projects, and priority support. There's also an Enterprise plan with custom pricing for large organizations needing additional security, support, and collaboration tools. All plans can be billed monthly or annually.

Webflow vs. Framer for SEO

Now that we’ve covered the basics, let's move forward to the SEO-focused comparison. In this section, we'll cover:

Built-in SEO features
Integrations (with a focus on SEO optimizations & contentOps)
Performance & speed
Content optimization
Localization

Built-in SEO features

🏆 Winner: Webflow

Both Webflow & Framer offer:

Customizable metatags
The ability to set alt text for images
Bulk image optimization
Automatic XML sitemap generation
Support for Schema markup
Staging domains

But Webflow offers far more granular control over SEO, with features like custom URL slugs, canonical tags, and 301 redirects.

SEO-focused Integrations

🏆 Winner: Webflow

When it comes to enhancing your SEO through integrations, both Webflow and Framer offer valuable tools that complement their built-in features. Thanks to custom code embeds, Webflow seamlessly integrates with analytics and optimization platforms.

Need to power up your SEO workflow? Webflow has an App Marketplace that offers third-party plugins for everything from keyword optimization to technical SEO monitoring.

Moreover, Webflow integrates with tools like Zapier, allowing for workflow automation that enhances content publishing and distribution.

Framer, while more design-centric, also supports several integrations that can boost SEO efforts. It provides compatibility with analytics tools, including Google Analytics and Facebook Pixel, helping users monitor user engagement and conversions. But Framer’s out-of-the-box integrations are far more limited than Webflow’s.

Content optimization

🤝 Tie

Both Webflow and Framer offer users the ability to produce custom content collections. And, with the right strategy and approach, teams can create optimized content regardless of whether their website runs on Webflow or Framer. Neither platform jeopardizes this goal.

Webflow’s app marketplace gives Webflow a clear advantage over Framer, with integrations focused on bulk optimization, keyword tracking, and more. But, assessing both tools out-of-the-box, this is a tie.

Localization

🤝 Tie

Localization is a must for fast-expanding global businesses. By localizing your user experience, you can effectively engage local target audiences around the globe. Both Framer and Webflow offer localization out-of-the-box.

Framer’s localization features cost an extra $40/per locale/per month, with a free-to-try plan of up to 5000 words.

Webflow’s localization plans are more generous, starting at $9/per locale/per month, CMS translation included.

These tools basic localization features are quite similar. For instance, both include:

Conditional visibility for certain elements
Language picker
AI translation
Localized SEO (metadata & sitemaps)

But, when you start considering the needs of large websites, Webflow emerges as the clear winner.

Webflow includes:

Automatic site routing, showing the right website to the right users
Seamless integrations with translation management systems

But overall, it’d be fair to say this is a tie.

Webflow vs. Framer for SEO: What’s the best platform?

Both Webflow and Framer have their strengths and weaknesses. You can analyze features in a vacuum, but which tool’s best for you will depend on your specific use case.

Webflow has better built-in SEO features, SEO-focused integrations (and expandability) than Framer. However, both platforms are optimized to produce websites that meet modern SEO standards - especially when it comes to content optimization, localization & performance and speed.

Webflow is best for mature marketing teams managing large sites, who want full control over their on-page SEO. Meanwhile, Framer is a great option for solo makers and small teams working on simple websites.