The Program: Fix your muddled brand narrative in 4 weeks
SICPA
Modernize
Bitso
Cledara
Democracy Earth (YC W15)
Exactly Protocol
Onramp
Aligned Layer
421
SkyHigh VC
BRX
Firmaway
Renthub
Test for Travel
Envica
SICPA
Modernize
Bitso
Cledara
Democracy Earth (YC W15)
Exactly Protocol
Onramp
Aligned Layer
421
SkyHigh VC
BRX
Firmaway
Renthub
Test for Travel
Envica
Most brand narrative work is already obsolete by launch day
Most brand narrative services over-focus on your product features and brand story. So you niche down until you're number one — in a super narrow category that's vulnerable to even minor market shifts. We do the opposite.
Your positioning is fuzzy; prospects can’t clearly explain what the company does or why it matters.
Disconnected messaging
You send mixed messages across channels; sales and marketing tell different stories, leading to confusion and longer sales cycles.
Post-pivot uncertainty
You listened to your customers and pivoted your company to serve them better. But that left you with outdated messaging that doesn't feel relevant anymore.
Founding round coming
It's time to raise capital - and while you have the metrics to prove product-market fit (or at least commercial potential), you don't know how to articulate them into a story that sells.
From confusing to competitive in 4 weeks
1. Research
We dive into your product, your market and the cultural context you'll be operating in. Our first deliverable is in-depth research that will inform and orientate the rest of our collaboration.
Don't take our word for it
“Thanks to Postdigitalist we've been able to transmit knowledge and ideas about a new industry, such as Crypto, in an agile and casual way. They've adopted our company's goals as their own and developed a communication strategy with our business goals in mind. I highly recommend their talent and expertise.”
— Santiago Siri, Co-Founder at Democracy Earth
A battle-tested blueprint, adapted to your growth stage
Early Stage
Make your startup inevitable in the eyes of investors, early adopters and first hires.
Scale-Up
Make your messaging catch up to your product roadmap and resonate with your new target audiences.
Corporate
Future-proof your positioning and deploy fresh messaging across your organization - and beyond.